Jul 07

Creating a Good Customer Experience

custom websiteWhen you own a local store, bakery or restaurant, it is easy to make the customer experience a great one. If they are loving what you offer, you can tell with their facial expressions and compliments they may give the products and services. When you run an online business, the customer experience is just as important, but instead of being able to look your customer in the eye, you have to rely on other information to understand whether they are enjoying the experience of shopping with you, or whether they are just leaving frustrated. To create a good customer experience online, here are some things you will want to do.

Provide Customers with a Great Website

The most important aspect of an online business to its customers is the website. This is where customers will be informed, browse products and services, then make their purchase. To create a space where users are getting the most out of what you offer, it is important to have a custom web design that meets the needs of your target audience.

Part of your web design that should have the most attention is navigation. Often customers leave websites when they cannot easily navigate between products, information pages and their shopping cart. If special attention is given to this aspect of your site, you should be able to keep our customers happy while they shop.

Give Customers a Chance to Submit Feedback

Customers want to feel like someone is listening. Your company needs to know what is going well and what is not going so well with the customer experience through the eyes of the customer. The best way to achieve these goals is to have a variety of ways your customers can submit feedback on their experiences. There are many ways you can collect this information. Social media is a great way to get a quick response, as is an email survey after a purchase. You can also have a ‘submit feedback’ area on your website to get vital information about the customer experience. Once you have this information, you can use it to improve the website, customer service or whatever the customer may be concerned with.

Use Beta for Significant Changes

If you are thinking about totally revamping your business website, a great way to get early opinions without having to spring it on customers all at once is to run a beta version of the site. Loyal customers or those who are interested in seeing it can get early access and provide critical feedback on what works and what needs to be changed before it is actually rolled out.

The customer experience should be easy, pleasant and make customers want to stay on your website as long as possible. Whether you have a sales goal or simply a unique visitors goal, these tips can help you achieve success.